Place Shaping.

Role (Westco)

Design Lead
Product Architecture
User Experience
Interface Design

A series of digital platforms to inform users of proposed changes to the local area.

Westminster City Council were looking for a way to showcase their upcoming redevelopment projects to their residents and relevant stakeholders by using a method of storytelling and functionality that was not available through their own website. 

The storytelling approach was chosen after much consideration, with one of the main aims being to ensure users were engaging with all the relevant information before giving feedback on proposed plans. Each project needed to be showcased and mapped in the same way under the overarching regeneration.

Post launch results

Visit website


Bounce rate across sites 

(Below average for longform sites)


respondents to StrandAldwych consultation site


Positive feedback about the site and project

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