Role (Crowdform)

Design Lead‍
Interface Design
User Experience

A new marketing site for the forward thinking energy company.

Sutton Decentralised Energy Network (SDEN) were looking to overhaul their existing digital offering and provide a better user experience to their customers. One of the persisting issues they were facing was the lack of online payments and information available, they wanted to transform this into a paperless approach along with offering a more visually appealing experience for users.

This was achieved by leveraging customer data and feedback to entirely restructure the website, ensuring users were presented with high-demand content upon entry. Displaying tariff and billing options in a digestible way was also a must, making them easily to understand for users.

Post launch results

Visit website


increase in platform traffic


decrease in customer complaints and queries


increase in website session duration

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