Westminster Place Shaping.
A series of digital platforms to inform users of proposed improvements to their local area.
Westminster City Council were looking for a way to showcase their upcoming redevelopment projects to their residents and relevant stakeholders by using a method of storytelling and functionality that was not available through their own website.
The storytelling approach was chosen after much consideration, with one of the main aims being to ensure users were engaging with all the relevant information before they gave feedback on the plans. Each project would also need to be highlighted and mapped in the same way under the overarching strategic plans.
bouce rate across sites (18% better
than avg. longform content)
Respondents to Strand Aldwych
consultation via website
support in favour of the Strand