A digital platform to encourage young people to join the creative industries.
The City Lions programme was set up to encourage 13 – 16 year olds in Westminster to get creative and pursue a career in the creative industries.
The digital platform needed to focus on the three (Later four) key audiences that would be using the site. As a result these journeys were mapped out and it was decided each would have their own landing page and content branching from there to provide the most relevant content to the user.
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